Kumba

How might we transfer medical treatments to “on-the-go”?

The problem

Maintaining professional veterinary standards during mobile home care

Precision under constraints

Veterinarians need accurate documentation, but house calls are short and the equipment is limited. Vets must maintain high care standards despite these challenges

Time-sensitive communication

Efficient rounds require real-time, accurate information sharing. The app must support this to ensure effective veterinary care

Overview

Kumba is a platform designed for mobile veterinarians, enabling them to perform house visits, treat pets, and document their care. The app helps vets to create and efficiently manage their rounds at pet owners' homes, to assist with routine care for cats and dogs.

Role
Solo UX/UI Designer
Industry
Veterenary B2B2C
Platform
Transition from web to mobile app

Let’s research!

I approached the vet's complex world from a designer's perspective

User research
I had to dig deep into understanding the medical needs in general, and the needs of the Kumba veterinarians in particular
a mpbile vet with a scooter and dog

Observations

I joined veterinarians on house visits to understand their workflow, transportation challenges, and real-time information needs

Interviews

I conducted in-depth interviews with the vets that worked in the company, vets that were working in clinics and vets who ran businesses of independent house visits

Competitive Analysis & Benchmark
I got familiar with the tolls the vets are working with on a daily basis. 
I analysed medical apps, as well as delivery platforms with similar features (house visits, deliveries, etc.) to understand the competitive landscape and benchmark features.
a mpbile vet with a scooter and dog

I approached the vet's complex world from a designer's perspective

Research Findings

There were clashes 
between the real-world and the digital experience

a mpbile vet with a scooter and dog
Navigation on the go

Dana starts the round, using external apps for navigation, causing a disconnect from the workflow. she is late but can’t switch apps to update

a mpbile vet with a scooter and dog
Which entrance?

Arriving to the location, there is no indication to the entrance. She has no way to document or share the correct location info with the next visiting vet

a mpbile vet with a scooter and dog
Information overload

The owner gives her a detailed history while the energetic dog demands attention. She tries to keep up with the long list of notes on her phone

a mpbile vet with a scooter and dog
Offline treatment

Finally focused, she tends to her patient with care. Her tools are laid out, but she's completely present with the dog

a mpbile vet with a scooter and dog
Quick Documentation

Leaving the treatment, Dana must quickly reconstruct the entire visit, increasing the risk of data errors and documentation before the next stop

a mpbile vet with a scooter and dog
Remembering too late

Later, the realization of a missed detail means she must call Kumba to update the record. It’s too late, so she has to do it tomorrow, on her free time.

Pain points
Time sensitive information

Missing information can cause delays (i.e how to access a building, when was the last treatment)

Follow-ups

Owners often miss parts of the care plan and rely on vets to guide upcoming treatments

Inconsistent vet visits

Vets are not assigned to specific pets, causing them to treat unfamiliar animals

User needs
Time sensitive information

Missing information can cause delays (i.e how to access a building, when was the last treatment)

Follow-ups

Owners often miss parts of the care plan and rely on vets to guide upcoming treatments

Inconsistent vet visits

Vets are not assigned to specific pets, causing them to treat unfamiliar animals

User flow

  • I balanced user needs with business goals in my design decisions

  • Each step in the flow reduces friction during visits, while keeping the company' KPIs. For instance, documenting visit details in real time prevents later edits, keeping records reliable and cutting support calls- saving the company time and cost. The result is an intuitive flow for users and efficient operations for Kumba

Design

  • Design principles-contextuality and accessibility

  • Sharing the right information at the right time and ensuring easy access to essential tools were key priorities in the design process. I created both low- and high-fidelity wireframes to explore and validate these ideas. As the company’s business goals evolved, I continuously adapted the design to align with new directions, reflecting the dynamic nature of a startup environment

The solution
  • A portable vet clinic

  • Familiar tools turned into an "on the go" experience. The system features context-aware navigation alongside simple, purpose-built tools that accelerate visit documentation and ensure the real-time extraction of critical data

Initial flow
See the day in one glance

A scannable summary of the full round supports preperation

Thumb-ready for rides

Key actions sit comfortably within reach

Full round info
New pet? flag it fast

Colored indicators signal new patients

See only what matters now

Vets see the treatment goals and logistics without information overload

During a visit
Never lose the essentials

6 Basic fields - the signalment data- stays pinned for reference at all time

Required action emphasis

The default tab shows today’s treatment plan for focused action

The medical process
Information hierarchy

Divides complex data into digestible sections

Red flag visibility

Risk alerts and history surface when needed

Out of sight, not out of reach

Keep critical context one click away

What's next?

  • A structure that stays

  • The solution was tested with veterinarians, who provided positive feedback. I also worked on other parts of the system, including the customer-facing side of the app. Although the company later decided to pivot and move to the US market, the UX design and structure I designed are still in use today.

What did I learn?

1.

Managing digital and real-life workflows

Bridging digital tools with hands-on professional tasks taught me the importance of understanding real work environments. Observing how experts handle time pressure, tools, and context shaped my approach to designing experiences that fit real situations.

2.

Adapting to development needs

I learned how to collaborate effectively with different departments, including developers, and understand technical constraints- adjusting design priorities to keep the product moving forward without compromising user value.

3.

Designing for professionals

I discovered my passion for designing for expert users. Immersing myself in complex fields like medicine or other specialized professions pushed me to learn enough to distinguish critical information from irrelevant details.